Is there a career in event management

The event manager

Tasks | Career prospects | Salary | Current jobs

The job as an event manager is
  • well paid
  • future-oriented
  • for organizational talent
  • diversified
  • communicative
  • creative
  • demanding
  • in international demand
Tasks as event manager:
  • Development of the event concepts
  • Event planning
  • Concept presentation
  • Personnel and process planning
  • Acquisition of artists
  • Plan and implement marketing concepts
  • Press work
EUR 25,000 to EUR 125,000
Annual salary

Depending on

  • Branch
  • Company size
  • work experience
  • qualification
  • Area of ​​responsibility
  • Leadership responsibility

Are you looking for a new job and are you interested in working as an event manager? We will give you an insight into the areas of responsibility and show you how you can become an event manager and what salary prospects you can expect. If you are interested in a varied job as an event manager, you will of course also find interesting job offers here!

Table of Contents

frequently asked Questions

He ensures that events run smoothly. This starts with weddings, proms and extends to large concerts, festivals and other large events.

The main tasks of an event manager include:

  • Develop event concept
  • content planning
  • Cost calculation
  • Personnel planning
  • organization
  • marketing

There is the option of studying in the field of event management or dual training. But even as a career changer, with the appropriate professional experience, you can have good opportunities as an event manager.

Annual salary: 25,000 to 125,000 EUR gross possible. That depends on the area of ​​responsibility, professional experience and managerial responsibility.

What is event management?

German Event management

= diverse measures that are used for the targeted organization of events of all kinds. The aim is the smooth planning, organization, marketing and implementation of the events.

Job offers as an event manager

Event manager: definition

The event manager plans, organizes and markets large and small events such as trade fairs, concerts, city festivals and much more. Depending on the area of ​​application and the job, certain requirements must be adhered to, for example, relating to the budget, the location or the time frame.

An event manager takes on the organization of different events with creativity and commitment and is responsible for different areas of application. He organizes event technology, catering and personnel planning, selects the right location and is also involved in event marketing. The success of an event therefore largely depends on the event manager.

Event managers usually work for event agencies, concert and trade fair organizers and in public administration. In addition, especially in large companies with their own marketing department, there are areas of work for event managers, for example for the organization and implementation of in-house events.

As an event manager, you have a lot of responsibility, because events cannot be successful without your work. In particular, you should ask yourself the following questions:

Which strategies are decisive for the success of an event?

How can the strategies be implemented?

One event chases the next and yet the event manager does not lose sight of the essential areas of responsibility. In addition to the organizational requirements, he also manages commercial areas and plans individual marketing tasks. The analysis of the planned target group is an important aspect so that the planned event becomes a targeted success. The planning of the entire event includes the planning of actors and staff, catering and event technology, the search for the right location, planning and design of press work and marketing as well as the monitoring of time planning and budget.

In addition to pure desk work, however, work on site is also an important aspect. You are in direct contact with customers, management, employees and event actors. As an event manager, you negotiate contracts and develop creative ideas that should guarantee the success of the event. Since adherence to the schedule is particularly important, you will always get your own picture of the work progress on site. Even at the event itself, you ensure that everything runs smoothly and react to unforeseen events with a willingness to work and a talent for improvisation. As an event manager, you take on great responsibility, because your work is largely responsible for the success of the events.

Event manager: requirements

As an event manager, you face major challenges every day. If you are interested in this profession, you should definitely have the following skills:

  • commercial education
  • and / or business studies
  • Experience in event marketing / industry knowledge
  • Knowledge of marketing, personnel management
  • good English knowledge

Your skills

Event Manager: Apprenticeship & Studies

There are no legal requirements with regard to the training path for the profession of event manager, entry usually takes place via a degree in event management or economics with a focus on marketing. However, there is also the option of dual training as an event manager or event manager with subsequent further training. Below you will find a small selection of suitable degree programs in the field of event marketing:

This list only offers a small overview of the possible courses of study; in addition to event marketing, you can also become an event manager with another degree (selection):

  • Sports management
  • Tourism management
  • Cultural management
  • and more

You can specialize in a certain industry by choosing a specific course such as music and concert management.

Current vacancies & jobs

Event manager: getting started

As a rule, there are three options for entering a professional field:

Entry after studies / training

Most of the time, you can start your career as an event manager with completed vocational training (dual) or after completing a relevant degree. Corresponding positions for young professionals are usually advertised as junior event manager or assistant event manager. Another option is training to become an event manager with subsequent advancement to become an event manager. Industry knowledge, experience in marketing and events as well as knowledge of marketing and personnel management are particularly important.

Career changers with many years of professional experience in the event and marketing sector also have a good chance of a lucrative position as an event manager. Regardless of the training path and your previous career, knowledge in the following areas is particularly required:

  • Human Resources Management
  • Customer acquisition
  • Controlling
  • marketing
  • Finances

Helpful soft skills as an event manager

Your professional skills are undoubtedly an important factor for your professional success as an event manager, but you should not underestimate the importance of the required soft skills. Stress is an everyday companion for the event manager, because this profession is usually not a job with regular working hours. Time and again, unforeseen events occur when planning events and you have to keep a cool head at all times in critical situations.

Willingness to travel is also an important point, because the events do not always take place in the immediate vicinity of your office. Event marketing is an international field of activity, so a good knowledge of English is essential and experience abroad and international contacts can have a positive effect. Below are some important soft skills that are very useful for an event manager:

  • customer-oriented thinking
  • Organizational talent
  • Flexibility & Creativity
  • intercultural competences
  • good feel for current trends
  • analytical thinking
  • excellent social skills
  • Leadership skills & teamwork
  • Entrepreneurial expertise
  • Networking and “outside the box” thinking
  • creativity
  • Organizational skills
  • Analytical thinking
  • Good knowledge of English (often with an international focus)

Event Manager: Industries & Areas

A typical field of activity for the event manager is without a doubt the event industry. Here they work primarily in event agencies. You can find other possible applications at concert organizers, congress agencies or at companies in the trade fair and exhibition sector. Employment in public administration is also possible, for example in the area of ​​city marketing or in the cultural office.

The areas of activity for an event manager are varied, because in addition to trade fairs, sales presentations, conferences and company celebrations, depending on the focus of your professional area of ​​activity, you can also be entrusted with the planning of city celebrations, theater events, concerts, sporting events and festivals. As an event manager, you benefit from excellent future prospects and with the well-considered choice of your training path, you can significantly influence your future career path.

Event manager: The salary

The salary as an event manager depends on a number of different factors. The industry is an important aspect, because in the area of ​​concert events or with large corporations, for example, you can usually expect higher salaries than in the public service. Even the region plays a major role, because in the more rural areas you will usually have to reckon with lower earning opportunities compared to large cities and metropolitan areas. The salary range at the event manager ranges from 25,000 euros to 125,000 euros.

An important factor is your work experience. As in all professions, as a career starter you will usually receive a lower salary at the beginning of your job than experienced event managers. With growing professional experience and further training and / or specializations, your income rises continuously and depending on the area of ​​application you are well on the way to attractive top salaries.

Your professional qualification is a particularly important point in this regard, because in addition to many years of professional experience, well-paid positions as an event manager in the area of ​​top salaries also require special knowledge in employee management and controlling.

Career prospects& Career opportunities

further education

After training as an event manager, regular further training is highly recommended so that your knowledge and skills are always up to date. These training courses also offer you the excellent opportunity to acquire specializations in certain areas. Depending on the area of ​​activity as an event manager, further training in the categories of finance and accounting, marketing, event management or public relations is recommended.

Appropriate advanced training offers you good opportunities to adapt your knowledge individually to the respective requirements of your employer. You will also strengthen your position in the company and improve your career opportunities.

Promotion opportunities & career prospects

As an assistant event manager or junior event manager, you are an important part of the team and gain crucial experience that will later help you as a senior event manager or project manager with management responsibility in shaping your career path. Below we have listed some examples of how you can shape your further career path:

  • Operations manager
  • Senior Event Manager
  • Music manager
  • PR manager
  • Relationship manager
  • University lecturer
  • managing Director
  • Event agency owner

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