Which topic fascinates you most

Fascinating listeners: this is how you make yourself heard as an entrepreneur

When asked how you can motivate people to listen, you might say: "It's very simple, the topic has to be fascinating". But is that enough? Think of all the lectures whose topic originally interested you, but which at best you survived in a vegetative state: Expert knowledge alone is not enough. So what else does it take for you - regardless of the topic - to arouse interest in your conversation partner?

Work on yourself and your charisma

People with the famous "charisma" have it much easier to be heard. But what does that mean? What properties do you need for this? I can reassure you: you don't have to look like Mr. and Mrs. Clooney. It is qualities such as authenticity, self-confidence, communication skills, empathy and enthusiasm that attract other people

In order to achieve this, you have to deal with yourself and become aware of your strengths, but - above all - your weaknesses.


Get to know your blind spots

Everyone has blind spots, i.e. properties that they are not aware of, but which all others notice. Usually these are annoying habits: some people click their tongues all the time while talking, others play with their clothes, their pencils, or scratch their cuticles. Usually these are signs of uncertainty.

Many women try to win sympathy with a constant smile. Others have learned to be serious in order to underline their sovereignty. And then there are the former class rascals who believe that the main thing they need to do is entertain their fellow men. This is exhausting not only for the audience, but also for them. This list could go on for a long time.

Be aware that we all have three personalities: the way we are, how we want to be, and how others see us. Our authentic self lies where these three personalities overlap.


Tip 1: Do an analysis of other people's images

With their help you will get to know your blind spots. Your body is your instrument, it is your USP and you can use it consciously. Don't run away from yourself if you are still not satisfied. It doesn't work without training. Think of professional musicians or professional athletes. They also train hard to keep getting better

Speak clearly and clearly

That sounds simple and logical - but it isn't. Many people are unaware that the way they speak distracts from the content. Whether mumbling, swallowing letters, poor articulation, strong dialect or accent, speaking too fast or too slow, but also too much technical jargon: as soon as the listener finds it difficult to follow you, they will turn away. Unfortunately, very few people dare to speak to you about this deficiency. It goes without saying that no results can be expected from such business meetings.

Tip 2: work on your pronunciation

Record yourself speaking, ask someone who is not too close to you if they can understand you easily. Clear articulation is a matter of training. There are tons of exercises out there that will get you results quickly. But do not do the famous exercise with the cork between your teeth, because most people bite too hard and cramp their jaws. It is better to bite the upper thumbbone as you will immediately feel a strong bite!

The clear articulation leads me to the next point:

Familiarize yourself with your voice

When you have an appointment, take one last look in the mirror, look through the documents, check that your cell phone and laptop are charged and stowed in your pocket. But who of you has ever checked your voice to find out what it sounds like? Powerful, energetic, warm, pleasant in sound - or rather scratchy, quiet, insecure, hoarse, metallic? Very few do it. However, those who dare to take the voice test now and then have a clear advantage. Because our voice is our trademark and reveals more than we would like: origin, competence, social class, emotional state, illness, to name just a few.

Record yourself speaking

With the help of your smartphone, for example. Are you content? Then congratulations. If you don't like your voice, don't despair right away. We are often surprised at first because our voice sounds strange. Because we hear ourselves not only through our ears, but also through the bones of the skull. However, it is important to know how others perceive us. Apparently the voice is a taboo subject. Nobody comes to you and says: "You sound like Mickey Mouse!", "Today your voice is particularly metallic and uncomfortable again" or "Your constant mumbling annoys me totally".

Tip 3: go for voice analysis

A customer once said to me: "I certainly won't listen to the tape, I hate my voice". “Fine,” I replied, “you are welcome to bury your head in the sand, but we have to listen to you day in and day out.” It makes no sense to run away. Every voice can be improved. The sound of the voice has a lot to do with the breath. Most adults breathe into the chest, but the indifference - the actual pitch of the voice - comes from the stomach. Let yourself be advised and increase your self-confidence with a powerful, melodious voice.

Talking is silver, listening is gold

Unless you're on stage giving a keynote, you will likely have a normal conversation with the person you're talking to. Such conversations often run like this: While you are telling something to your counterpart, he is already cobbling together his answer in his head, a monologue follows the other. Arousing interest does not necessarily mean that you will take the floor and entertain the person you are speaking to. It is enough if he wants to talk to you of his own free will.

Tip 4: relax and listen

Good communicators are good at listening to needs. Stop trying to persuade someone. It is better to find out by asking further questions whether your counterpart needs your service or your product at all. And how you can help him.


Good communication has to be learned, but above all it has to be practiced often. Even Roger Federer does not dare to go on the tennis court without having trained to perfection beforehand. See your body as your instrument and use it consciously. You will be surprised: With the right exercises, you too can transform yourself into a charismatic conversation partner.

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