What do you think of Chinese teenagers
The Online trends chinese teenager
We have already explained in detail in our article "China, the online giant" that China is an important market when it comes to online matters. In any case, China's online users take up a really huge amount of space: 772 million citizens of the People's Republic use the Internet, 777 million own or use a smartphone and a gigantic 753 million Chinese go online via mobile devices.
A study by the Chinese Academy of Social Sciences (CASS), which was recently presented by the South China Morning Post, now illuminates online behavior in the People's Republic from a different, younger perspective. It's about China's school children and teenagers and about which social media, messengers and online media they use, with what frequency and via which device.
One thing can be said right from the start: When it comes to media consumption, the Chinese Generation Z hardly differs from the teens in the western hemisphere. Because for them, too, the smartphone is the device of choice. Over 90 percent of Chinese boys and girls up to the age of 18 go online primarily via their smart cell phones. In addition, 68 percent of children under 10 have their own smartphone. In 2010 that was only 56 percent. Finally, 64 percent of Chinese primary school children own a smartphone.
QQ and WeChat even during class
What do kids and teens do with their smartphones? Some actually use it to satisfy their hunger for education online. For the majority, however, the smartphone is the gateway to music streaming services, instant messengers like QQ and chat apps like WeChat. Incidentally, both come from Tencent, one of the three global players in China. The fact that this media giant is so big can also be explained by the enormous growth rates of the users of its services. Almost 85 percent of Chinese teenagers use WeChat. Five years ago, however, it was only 48 percent. And yet the boys and girls still feel more comfortable with the instant messenger QQ - and that actually also during school time and homework. Almost a third of the kids and teens surveyed secretly admitted to using their smartphones during class and doing homework. Probably less to look up formulas or grammar rules.
Another interesting finding about the online behavior of Chinese teenagers is the observation that 48 percent of kids who have less good relationships with their parents go online on mobile devices. Teens, on the other hand, who stated that they have a rather good and close relationship with mom and dad, only 39 percent use mobile Internet access. For them, as for most teenagers and children in the world, access to social media means above all having their own way of expressing their feelings and interests, being able to exchange ideas with their peers and like-minded people, making oneself less lonely and misunderstood to feel.
The Chinese Ministry of Education is countering this
The insights gained by the Chinese Academy of Social Sciences into the online and social media behavior of Chinese children and adolescents will probably also encourage the Ministry of Education there in its request, especially the kids away from the smartphone screens and out into the open air Play to send. With over 450 million Chinese, a good third of the population is nearsighted. More and more children are too fat and school performance seems to be suffering from increased online time. All of this is mainly due to the fact that kids are looking at their smartphones longer and more often - and, as we have learned, to chat and send messages instead of learning.
In addition - and this news gave Tencent shares a noticeable downward spiral - the Chinese Ministry of Education wants to achieve that the number of new electronic games coming onto the market is limited as well as the time that kids spend playing online. Tencent is the undisputed number 1 in this segment with a share of over 40 percent of the Chinese video game market, with stakes in Activision and Epic Games, as the publisher of League of Legends and the maker of Arena of Valor with currently more than 200 million users and had already taken preventive initiative in the spring. The media giant brought a playtime contract into play, which is concluded between parents and children and is intended to help set the playing times. When the kids learn properly, sometimes play outside and help around the house, they get extra time to play as a reward. But apparently this move did not really appease the Chinese authorities.
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