What types of food do billionaires eat
How do millionaires eat?
12.11.2019 – 14:23
SKL - millionaire game
Around three quarters of Germans would change their diet sustainably if they won millions
How does life change when you become a millionaire overnight? Will everything then revolve around luxury travel, fast cars and expensive handbags? The SKL Lottery and the market research company YouGov wanted to know how everyday things change when people suddenly get rich - for example diet. Result of the representative survey: A good three quarters of the respondents would change their eating habits significantly if money no longer played a role. The focus is not on classic luxury products such as lobster & Co., but on fresh and regionally produced food. The next opportunity to win a "sustainable" million dollar prize is already on December 1, 2019, with the start of the 146th SKL lottery.
Good food is becoming more and more important to Germans. But if you think of private chefs, unusual forms of food such as paleo or veganism and champagne when you win millions, the respondents in a representative YouGov survey (1) on behalf of the SKL Lottery surprise with high-quality and sustainable approaches. Around three quarters of those surveyed stated that if they won millions, they wanted to change their eating habits. 30% of the respondents said they would cook freshly at home more often and only 14% would buy more specialties such as wines or delicacies. Increased visits to restaurants and high-quality food from higher price ranges are also among the wishes of Germans for a million dollar profit.
Fresh family meals more popular than delivery services
Contrary to many clichés, only 16% of the 18-24 year old respondents want to have food delivered to their home more often when they win millions. Instead, 41% of the "young generation" would pay more attention to products from higher price ranges and buy organic, fair trade or super foods. Older respondents between 35 and 54 years of age decided to cook freshly more often (36%). Family size also plays a role. The higher the number of children in the respondents' families, the more often they decided to cook fresh more often in everyday life. Quality triumphs over convenience here.
Men let themselves be cooked for, women like to cook fresh
With 33%, increased restaurant visits in the survey are the Germans' favorite after winning millions. In particular, around 34% of men would prefer to eat out in restaurants more often. In comparison, women only go to a restaurant in second place. More important to them are products from the sustainable, higher-priced range, for example regional and organic products with Fairtrade certification. Fresh cooking is also particularly important to them with 31%.
This is how lucky lottery gets a chance
If you become a millionaire overnight, you can do a lot for your diet. And whoever decides on a ticket for the SKL million game by December 1st has the chance of over 2 million individual prizes of up to 16 million euros for six months. In the 146th SKL lottery, which runs until May 31, 2020, a total prize money of over 1.28 billion euros will be played - guaranteed by the state. In addition, SKL ticket holders have the opportunity to join the 20 randomly generated candidates who will take part in the next SKL Million Event in spring 2020 and have the sensational chance of 1:20, overnight by 1 million Euros to be richer.
In a class of its own!
Brand ambassador Jan Josef Liefers and the SKL - the film! The most important information about the SKL lottery game principle is simple and straightforward. Watch the film now at skl.de!
(1) Source: The data used are based on an online survey by YouGov Deutschland GmbH, in which 2045 people took part between 08/30/2019 and 09/02/2019. Multiple choices of the answers were possible. The results were weighted and are representative of the German population aged 18 and over.
About the SKL-Millionenspiel and the GKL:
The SKL-Millionenspiel is a product of the GKL Joint Class Lottery of the Federal States (GKL). The GKL, an institution under public law with headquarters in Hamburg and Munich, organizes the German class lotteries on behalf of all federal states. The GKL is represented by its board of directors Günther Schneider (chairman of the board) and Dr. Bettina Rothärmel.
SKL players with a minimum stake of 15 euros per month have the chance to win money of up to 16 million euros - guaranteed by the state. Two SKL lotteries are held each year, each divided into six game sections, so-called classes. The number and amount of prizes increases from class to class. The same applies to the chance of a hit. The lottery starts on June 1st and December 1st of each year.
Lots and more information about the SKL million game is available on the free hotline 089 67903-810, on skl.de or from all state SKL lottery revenue.
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Original content from: SKL - Millionenspiel, transmitted by news aktuell
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