How do I do about app

For over 10 years the App Store has been a safe and trustworthy place to discover and download apps. But the App Store is more than a shop window. It is an innovative platform that specializes in making great experiences possible for you. For us, it is very important for these experiences that the apps offered meet the highest standards of data protection, security and content. We offer almost two million apps - and we want you to be able to use every one of them with a good feeling.

Developed to be discovered.

Stories and collections that inform, help and inspire. New every day.

Stories and collections that inform, help and inspire. New every day.

Our editorial team's stories bring you everything from exclusive world premieres to behind-the-scenes interviews. Tap the “Today” tab and read about influential developers and game designers, learn a few tips and tricks or find out how people work, play and live very differently with apps.

To the "Today" tab

Almost 20 thousand stories. And there are more and more.

Compiled by experts. Extra for you.

Compiled by experts. Extra for you.

With thousands of apps added to the App Store every week, there's always something new to discover. Our team of editors will make personalized suggestions based on your preferences and previous purchases. It's a better way to find the apps, stories, and games that you're bound to like.

Discover fantastic apps with the comprehensive search function.

Discover fantastic apps with the comprehensive search function.

Our comprehensive search function gives you suggestions, helpful hints and search results with video previews, editorials, tips and tricks and lists.

1.8 million apps worldwide.

175 App Store versions in over 40 languages.

Over 150 specialized editors worldwide.

Details about each app.

The app product pages give you all the information you need to decide what you want to load. Rankings and reviews or additional videos - you have many options for choosing the right app.

Data protection and security.
Built into everything we do.

Security for every app. At any time.

Security for every app.
At any time.

We ensure that apps come from known sources, contain no known malware and have not been manipulated during installation or launch.

100% of all apps are automatically checked for malware.

Over 16 thousand
Apps use Apple Health technologies such as HealthKit, CareKit and ResearchKit, which protect patient privacy.

You decide which data you share. And with whom.

You decide which data you share. And with whom.

Every app has to ask your permission for what data you want to share. The first time an app from another provider tries to access your data, such as your location, contacts, calendar or photos, you will see a warning. And even if you allow access, you can withdraw that later. We also ensure that apps cannot access certain sensitive data on your device, cannot manipulate your device or its operating system, and do not have full access to your data.

Last year, over 215,000 apps were rejected because they violated data protection rules.

Apps don't have access to your data in other apps.

Apps don't have access to your data in other apps.

System-level protection measures ensure that apps cannot access data in other apps without your express permission.

We do everything for trust and security.

Apps have to adhere to our guidelines.

Apps have to adhere to our guidelines.

When you load an app, it should work as promised. That's why our app review team ensures that the apps in the app store meet our strict standards for app reviews. Our App Store Review Guidelines require apps to be secure, user-friendly, comply with our privacy policy, protect devices from malware and threats, and use legitimate business models.

Learn more about the App Store Review Guidelines

Every week more than 500 experts check over 100,000 apps worldwide.

Over 1 million submissions were rejected because of inadmissible, harmful, unsafe or illegal content.

Nobody should have to worry about inappropriate content.

Nobody should have to worry about inappropriate content.

We very much support the fact that many different perspectives are represented in the App Store. But we're also taking steps to ensure that apps are respectful of users who have different opinions. And we reject apps with content or behavior that we believe crosses a line - especially if it puts children at risk. Each app has an age recommendation so that parents can assess what is right for their children.

No unwanted purchases.

No unwanted purchases.

Apps must have a valid business model, clearly state the price and show what you are getting for your purchase. And they must explain the terms and conditions for subscription renewals in advance. Apple sends you a receipt every time you buy something in an app. And you can check your account to see what you've bought and which subscriptions you have. So you won't get any bills that you didn't expect.

Every day the global App Store Charts are checked by moderators for quality and accuracy.

In 2020, we removed over 80 million reviews identified as spam.

Over 2.3 million apps were removed because they were not updated or not compatible with our latest OS versions.

Hardware and software. Together designed to be fantastic
To make things possible.

Apps help you get the most out of your Apple devices.

Apps help you get the most out of your Apple devices.

Apple products leverage industry-leading technology to create the best apps possible - so you can experience more of the great things your devices can do. Hardware and software are designed to work perfectly together. That gets even more out of your apps. And you can of course scroll superfluously or see how your new sofa is doing in the living room - before you buy it.

We help app developers to get the most out of our latest hardware technologies.

We help app developers to get the most out of our latest hardware technologies.

We give developers tools and support so that they can integrate the latest technologies directly into their apps - and you can start using them right away. For example, an app that uses Face ID or Touch ID for secure access, while the authentication data on your face or fingerprint remains private. Or with a game controller that can be easily paired with a new game on your iPhone. And thanks to our innovations in augmented reality and machine learning, there will be even more great features in the future.