Who is Starbucks' competitor

"Costa Coffee": Starbucks' biggest competitor wants to expand into Switzerland

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The “Costa Coffee” coffee chain is due to come to Switzerland this year. Ten to 15 coffee houses are planned in Swiss cities. The local retail trade could soon offer products from the Starbucks competitor.

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  • The coffee chain "Costa Coffee" is to come to Switzerland.

  • There could be branches in Zurich, Basel, Bern, Lucerne, St. Gallen and Geneva.

  • Cooperation with Swiss hoteliers and restaurateurs is also being considered.

"Coca-Cola HBC Switzerland" wants to bring the "Costa Coffee" coffee chain to Switzerland this year, as the "Zuger Zeitung" writes in a print article. Coca-Cola acquired Costa Coffee in 2019 for $ 5.1 billion. In the next three to five years the plan is to open ten to 15 coffee houses and shop-in-shop concepts in this country, the newspaper quotes HBC manager Lorenz Haschemi, who is responsible for the expansion. According to the article, the catering industry in Switzerland generates around two billion francs in coffee.

The start of Costa Coffee in Switzerland was actually planned last year. But that didn't work because of the corona pandemic.

"We are not restaurateurs"

Locations such as Zurich, Basel, Bern, Lucerne, St. Gallen and Geneva could be considered. Coca-Cola HBC wants to operate the branches as franchises, says Haschemi. "We are not restaurateurs." According to him, one in four Swiss people knows Costa Coffee. The company is number two in the market after Starbucks.

Coca-Cola HBC fills Coca Cola in bottles. According to the Zuger Zeitung, the company plans to install the Costa coffee machines developed by Thermoplan in Weggis LU in offices and semi-public spaces this year. In addition, the brand's beans, capsules and drinks will soon be available in Swiss retailers. A collaboration with hoteliers and restaurateurs is also being considered, says Haschemi.