Will merge Coke with PepsiCo
Pepsi Twist is now available in Italy in the aluminum bottle FUSION from Rexam Beverage Can. The Cola from Pepsico has been offered in lightweight premium packaging as part of a test run since February. With this, the company wants to reach young consumers who are keen to go out and who are actively looking for trend and lifestyle products. FUSION conveys a special drinking experience and makes the product with its extraordinary appearance an "eye catcher" on the drinks shelf.
Massimo Ambrosini, President and Marketing Director Pepsico Italy, on the new packaging: “Pepsi is always looking for new and exciting marketing solutions. We firmly believe in the potential of the FUSION bottle for the out-of-home market. Pepsi Twist is our most innovative product, so it goes perfectly with the stylish aluminum bottle from Rexam. "
The aluminum bottle FUSION was developed as a marketing tool to support beverage manufacturers in reaching new target groups and new markets. It is very light, unbreakable and reliably protects drinks from oxygen and light. The cool aluminum keeps the contents cold for a long time and ensures a special feeling of freshness. FUSION is resealable and therefore the ideal packaging for the out-of-home market, which Pepsico is targeting with Pepsi Twist. As circular packaging, it makes a contribution to conserving resources, because FUSION is 100 percent and infinitely recyclable.
Monica Mantovani, Sales Manager Rexam Italy, concluded: "The collaboration with Pepsico went extremely well and the end product speaks for itself: The bottles look fantastic and add value to the entire product."
Source: Rexam Beverage Can Deutschland GmbH
[box style = "rounded"] We are making this press release available to you with the kind support of "Mercurio Drinks - The press portal of the beverage industry". Further information is available at www.mercurio-drinks.de! [/ Box]
- Investment is finished with OPEC
- What is healthy fighting in a relationship
- How are the people in New Mexico
- What does right and left wing mean
- Why is Allah the best deceiver
- What does the Bible say about Jezreel
- What do you think of Colombia
- How late is it now in Paris
- What is MgO in chemistry
- Why do we dream nonsense dreams
- Is rice a typical Asian food
- What is a Master of Business Management
- What is a ton
- My friend manipulates me
- Where can I get free cybersecurity training
- What do you think is revenge
- Switzerland is tax-free
- What strengthens your ego
- Like boys, sweet girls
- Is 46 years old
- How do I understand complicated things easily
- FBI Director James Comey is compromised
- What is the opposite of capitalism
- Does climate change affect the economy?